Most people that own or manage a website today are very aware that they need to be able to drive traffic to it in order for it to be successful. One strategy that many people are continuing to follow is to try to improve the SEO ranking of their website. When it comes to SEO, most people end up focusing on the keyword usage primarily. However, there are six key reasons why SEO content is more than just keywords.
1. Quality Counts
When you are trying to improve the SEO ranking of your website, the quality of your content is very important. Today, the major search engines spend time analyzing the overall quality of your content. If your content is not very good and is full of keyword stuffing, the search engines will notice and your ranking will decline. When hiring a SEO Toronto company, you can be assured you will receive guidance on how to fill the site with quality content.
If you want your SEO ranking to remain high, you will need to continue to have it updated with current information. The major search engines will all review how often you update your website with new content and when the last update was done. If you regularly go days or even weeks without updating your content, your rating will begin to decline and your search rank will appear lower and lower.
Today, one of the biggest features that any website can have is the ability to attract visitors through the use of mobile websites. If you have a website, you will need to make sure that it is formatted in a way that it can be viewed on the phone. Since overall user experience is a necessity to having a good score and ranking, you will want to make sure that your mobile website is just as user-friendly as the main part of your website.
Today, there are far more risks regarding data security than ever before. Due to the amount of hacks that take place, and the sensitivity of data that can be stolen, you are expected to make sure that your website is properly secure. The SEO rankings will be able to analyze the security measures that you have in place. If you have properly protected your website from hacks, you will show up higher in the website.
5. Broken Links
Using links to attract visitors is very beneficial. However, if you have links that are broken or not properly managed, you could suffer in the rankings. Because of this, you should continue to analyze your links to make sure they are all functional.
6. User Experience
Overall, you will want to make sure that your users and visitors are having a good experience when they come to your website. The search engines have a variety of methods that they can follow to help analyze and judge overall user experience. If your user experience ratings are high, you will end up getting a very good SEO ranking.