Video marketing is the in thing nowadays. Everyone is trying to make it big on YouTube. Behind all the hype and razzmatazz, there is a lot that goes into effective video marketing. You need to be strategic about how you create the video content and how you implement it. Here are some tips on how to do video marketing in 2018.
- Get Started
It doesn’t cost a lot to produce high-quality videos for your marketing campaigns. You can actually make videos that look just as good as big-budget productions with very little investment. You’ll only need a smartphone and natural lighting, and then you can get started. Start putting out video content as soon as possible. With time you can upgrade your camera and get some studio lights and an external mic to improve audio quality. If you’ll be doing product reviews or talking head videos, you might want to get a green screen as well. The idea here is to start small and grow gradually.
- Use DIY Tools
Humans and machines have been working hand in hand since the industrial revolution, Today, digital tools have become part and parcel of our daily lives. There are a ton of apps for editing your footage and creating animated videos. These tools can help you save a lot of time so you can focus more on creating amazing content.
- Optimize for Each Platform
Before you can start writing a script or filming a video, make sure you identify the platform you’re targeting. You cannot create one video and shove it up multiple platforms expecting success. This won’t cut it. It is critical to tailor your content to the target platform.
For YouTube, you can go with slightly longer content since most people actually go there to learn something or watch a review. They’re looking for videos that are highly informational. Facebook is for people who want to chill and connect with their friends. You might want to talk to a Toronto SEO consultant to find out how to optimize your videos for search on YouTube.
Here you’ll be more successful with videos that are short and funny since they’ll grab people’s attention. The same can be said for Instagram only that the videos need to be less than 60 seconds long.
- Take Advantage of Live Streaming
Facebook and YouTube are great for live streaming. It’s actually kind of a big deal right now. Live videos can help attract more viewers to your content and help grow your subscriber base. You can do some live Q&A sessions with your followers or live interviews with celebrities in your niche.
You need to be consistent to get traction. Upload new content at least twice a week for a start. You can cut it down to once a week after you’ve gained some traction. Going lower than this will hamper your growth. Have some videos in the pipeline ready for publishing at any one time. Reserve a full day each week for filming so that you have them done in bulk. It will save you a lot of time since you only have to set up your equipment once for several videos.
Now you know how to do video marketing in 2018. Check out www.seovancouver.ca for more video marketing tips.