>Wasn’t Nikki’s first post fantastic? She gave us so much to think about and do! If you did not read her first post, it’s a must! Click here. Now let’s allow Nikki to finish her mini-workshop! Here she tells us what to do once we’ve compiled our list of bloggers we’d like to contact.
4. Outreach time! Email will be the preferred method for most bloggers. Never, and I repeat never, send the same template e-mail to multiple bloggers at once. Always customize your emails and address the blogger by name! A good way to start an email is to refer to a post or posts that are similar to the nature of why you’re reaching out. Examples: “I read your recent post about gardening tips for newbies and thought you would be interested in checking out my book that includes tips and tricks to turn never-before gardeners into pros.” Or, “I really enjoyed your last post about X. After commenting and reading the other comments, I wanted to see if you would be interested in a guest post from me that builds on your initial thoughts.” Keep your email concise and conversational.
5. Once you receive that company/product review or guest post, show your appreciation. Always send a follow-up thank you to the blogger. Help promote the post by sharing it on your personal and/or company’s social networks.
Two final things to keep in mind if you’re doing blogger outreach on behalf of your company or client:
• More and more bloggers are looking for some type of compensation or sponsorship, beyond the free product or service you provide for the review. This is a topic for a whole separate post, but be prepared for some bloggers to respond with wanting compensation in exchange for a review.
• I would hope most bloggers understand they need to follow the new FTC guidelines and disclose anything they receive in exchange for a review. But, it never hurts to include a reminder that you would like the blogger to disclose that he/she received your product/service free-of-charge, but opinions reflected are his/her own.
Now you have lots of ideas to improve your blog or business! Remember, you can reach out if you have any questions or if you would ever like to chat about PR and social strategy work. You can stay in touch by reading my blog, Essential Elements, and Identity’s blog, id tags, as well as connecting with me on Twitter and LinkedIn.
Now you can see why I recommended you grab a pen and paper! What is your favorite tip Nikki shared? I’m so thankful she shared her expertise with us!